Google Grant Management Premium
Google Grant Management Premium
End-to-End management of your Google Grant
Assist in Applying for the Google Grant as needed
Create Google Ads Campaigns
Google Analytics - Insights for your campaigns improves speeds up and improves results
Google Search Console - Insights for your campaign that provides a wider net to extend your reach.
Custom Dashboards to meet your analytical and reporting needs.
Google Tag Manager - Establish Goals, and Events to understand the donor/volunteer journey, and have greater visibility about key engagement on your website.
Monthly Video Reporting
A Google Grant is a great way for your nonprofit to reach more of the right people. From donors, to volunteers, to new hires, the opportunities to get your nonprofit in front more people is a very effective program. We make it very easy to take advantage of this offering from Google. Google Ads is an enormously complicated platform that we’ve been working with for over a decade, effectively managing several hundred million in ad spend. We’re a Google Certified Partner with a strong bias to Search, which plays to a Google Grant. We have in-depth experience with the unique nuance of managing a Google Grant so your campaigns are launched quickly and effectively.
We support your nonprofit every step of the way, ensuring that you see success from your Google Grant, to deliver these results we include the following:
Assist in Google Grant Application - it has to come from you, but we will make the process as streamlined as possible.
Google Ads (formerly Adwords) Management - Set up campaigns, and continually optimize them to maintain Google Grants Compliance and drive steady growth.
Google Analytics - Establish Goals if possible on your site, so we can track conversions, and use the data to improve the effectiveness of the Grant on-going.
Google Search Console - Identify errors Google finds so we can work with your teams to correct them, this will keep your CPC’s efficient so you can get as much value as possible. It also will help us realize how Google associates keywords with pages on your site so we can maintain high Quality Scores in your Google Ads campaigns.
Google Data Studio - A dashboard to view site performance as well as campaign performance, this way all stakeholders can easily access reporting in a simple to digest format quickly and effectively.
Monthly Video Reporting - We’ll send your team an unlisted Youtube link where we’ll recap the monthly activities as well as highlight next month’s activities. These are typically under 5 minutes so you don’t lose a lot of time, but are always informed about what’s going on.
In order to be successful with a Google Grant we also recommend, and include in this package, Google Search Console, Google Analytics, Google Tag Manager, and Google Data Studio, all of which are free services that Google provides to support Google Ads more effectively. If any or all of this is new or confusing, Contact Us and we’ll schedule a time to walk through as much of this as you need to understand what it does and why it’s important. We view our clients as true partners and want to make sure you’re informed about what’s going on and why every step of the way. Which is why we include a monthly video report of your account, this way you can get up to speed very quickly with what’s going on with your Google Grant. Similarly, we create a very easy to use Dashboard so business users of all levels can access the data any time they’d like in an environment that is safe.